About

Michael, today

Michael is a former Creative Marketing Agency PPC/SEO Specialist, now working as a freelance Marketing Manager & Consultant for small businesses at Appaloosa Marketing. People hire him to improve and manage their advertising on Google, FB, & Amazon Ads, as well as for strategic & technical support.

Union Square Mailing Address

The story

Michael learned about SEO as a teenager from his older brother who ran an award-winning SEO/PPC firm in Texas, and learned about Amazon Seller Central from his mother, who created, fulfilled, and sold her own products in the 2010’s.
 
After graduating college and during COVID, he was hired as a Google SEO/Google Ads specialist at a creative marketing/advertising agency.
 
During that time, there was a massive eComm boom. People were forced to stay home due to pandemic restrictions, so businesses began to focus on their own online stores. As a result, Michael found many opportunities to help small businesses grow.
 
As a freelancer, Michael helped businesses like these set up and/or improve their eComm presence. He worked with WooCommerce, Wix, Squarespace, Shopify, Amazon Seller Central, Vendor Central, Google Merchant Center, Google Ads, and Meta/FB/IG Ads.
 
Because of his extensive eComm experience, many businesses haved hired Michael to help launch new businesses and products because of his experience selling products on Amazon & Shopify. In fact, Michael has even launched his own products on Amazon, reaching the front page & Amazon’s Choice in just one month.
 
Today, he works with several businesses and managing his own products online. To survive and thrive in the approaching age of AI, Michael has learned Python in order to take advantage & better understand the influence of openAI, data science, stable diffusion, and other programmer libraries in the world of marketing and advertising.

Some of his experience

Agency Experience

  • Paid Media / SEO Specialist for 2 yrs at a Creative Marketing Agency
  • Freelance Amazon Marketing specialist (not affiliated with Amazon) for two sales-driven marketing agencies
 
Industry Experience
  • e-Commerce
  • Healthcare/Clinics/Therapists
  • Engineering Firms
  • Boat Rentals
  • Food Bank Nonprofits
 
Certifications
  • Google Partner (Search, Display, Youtube, App)
  • Meta Media Planning
  • Amazon Advertising
  • Seller Central Seller University